Brining light-hearted and irreverent fun to the Lotto.
303 MullenLowe Perth introduces Sue and Glenn, the larrikin leads of the OZ Lotto brand platform ‘Lotterée’, developed for Lotterywest.
The couple will feature across OZ Lotto brand executions for the next three years, starting with ‘Hooray for the Lotterée'.
‘Hooray for the Lotterée' is first work produced for Lotterywest since 303 MullenLowe Perth won the account in September last year, via the agency’s role incorporating product strategy, campaign strategy, creative development, and production.
303 MullenLowe’s head of planning John Linton said: "By introducing Sue and Glenn and their life story, we’ve brought a new dose of genuine, light-hearted and irreverent fun to the Lotto – and hopefully a relatable reason to play Lotto on a Tuesday night.”
Lotterywests brand campaign manager, Sandra De Witt said: "We love the idea of linking Lotto to these characters; following them as they go about their lives, and the fun and excitement that playing OZ Lotto brings to them. We can’t wait to see what’s next for Sue and Glenn.”
Lotterée' will be presented across TV, online video, radio, social media, large format outdoor, display and owned channels throughout Western Australia.
Credits:
Client - Lotterywest
Director, Marketing and Sales - Jenny Cullen
Manager, Brand and Campaign – Sandra De Witt
Marketing Officer – Caryn Leong
303 MullenLowe Perth
Executive Creative Director – Richard Berney
Art Director – Jake Ransom
Copywriter – Lachy Banton
Head of Art – Andrew Allingham
Finished Artist – Suzanne Whoston
Head of Planning – John Linton
Business Director – Eloise Cribb
Business Manager – Renee Harris
Producer – Johnathan Julius
Suppliers
Production Company: Sandbox
Director – Robert Woods
Senior Producer – Maria Elena Amatulli
DOP – Tim Fitzgerald
Stills Photographer – Finley McKay
Sound Mix - Brad Habib
H+MU / Wardrobe – KT Crocker
Sue Finley – Emma Kraus
Glenn – Greg Pereira
Media Planning - Initiative
Steve Hare, Lauren Corner, Ricardo Abrahao
