Larrikin couple leads OZ Lotto’s Lotterée via 303 MullenLowe

19 May 2022
 

Creative Agency: 303Lowe (WA)

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Brining light-hearted and irreverent fun to the Lotto.

303 MullenLowe Perth introduces Sue and Glenn, the larrikin leads of  the OZ Lotto brand platform ‘Lotterée’, developed for Lotterywest.

The couple will feature across OZ Lotto brand executions for the next three years, starting with ‘Hooray for the Lotterée'.

‘Hooray for the Lotterée' is first work produced for Lotterywest since 303 MullenLowe Perth won the account in September last year, via the agency’s role incorporating product strategy, campaign strategy, creative development, and production.

303 MullenLowe’s head of planning John Linton said: "By introducing Sue and Glenn and their life story, we’ve brought a new dose of genuine, light-hearted and irreverent fun to the Lotto – and hopefully a relatable reason to play Lotto on a Tuesday night.” 

Lotterywests brand campaign manager, Sandra De Witt said: "We love the idea of linking Lotto to these characters; following them as they go about their lives, and the fun and excitement that playing OZ Lotto brings to them. We can’t wait to see what’s next for Sue and Glenn.”

Lotterée' will be presented across TV, online video, radio, social media, large format outdoor, display and owned channels throughout Western Australia.

Credits: 

Client - Lotterywest 

Director, Marketing and Sales - Jenny Cullen 

Manager, Brand and Campaign – Sandra De Witt 

Marketing Officer – Caryn Leong 

 

303 MullenLowe Perth 

Executive Creative Director – Richard Berney 

Art Director – Jake Ransom 

Copywriter – Lachy Banton  

Head of Art – Andrew Allingham 

Finished Artist – Suzanne Whoston 

Head of Planning – John Linton 

Business Director – Eloise Cribb 

Business Manager – Renee Harris  

Producer – Johnathan Julius 

 

Suppliers 

Production Company: Sandbox  

Director – Robert Woods  

Senior Producer – Maria Elena Amatulli 

DOP – Tim Fitzgerald  

Stills Photographer – Finley McKay  

Sound Mix - Brad Habib 

H+MU / Wardrobe – KT Crocker 

Sue Finley – Emma Kraus 

Glenn – Greg Pereira 

 

Media Planning - Initiative 

Steve Hare, Lauren Corner, Ricardo Abrahao 

 

 

 

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