The new Elroq and Enyaq models.
Škoda is launching its new Elroq and Enyaq models in a campaign via DDB Sydney.
“You could get an EV that makes you use voice activation to open your glovebox,” said DDB Sydney creative director Steve Hey.
“Or you could get one that just looks and feels like a great car. More familiar, more human, and more immune to petrol thieves.”
The campaign was directed by Aimee-Lee Xu Hsien at Rabbit and is supported by digital film and social content.
“Škoda EVs are designed to feel instantly familiar - practical, intuitive, and unmistakably like a Škoda,” said Škoda marketing communications manager, Chloe Chan.
“That’s the idea behind our ‘Surprisingly EV’ campaign: proving that Škoda EVs stay true to what drivers love about Škoda, now with electric power.”
CREDITS
Client: Škoda
Creative Agency: DDB Sydney
Media Agency: PHD
Production Company: Rabbit
Director: Aimee-Lee Xu Hsien
Post-Production Edit-House: The Editors
