Koala teams up with Vidico to create their third TVC together

31 October 2019

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The spots were produced in three weeks.

Direct-to-consumer mattress company Koala is running a new ad-campaign for its Canstar Blue Award for Most Satisfied Customers.

Koala teamed up with video production company Vidico for the third time, who then had three weeks to produce the spots for the campaign.

The ad calls out the fact that Koala were the only mattress company to win five-stars in the highly sought after award, in a typically hilarious fashion.

“Admittedly, I was scratching my head over how we’d get a turtle, a duck, a goldfish, a dog and a giant rabbit standing next to each other on podiums, whilst behaving... Somehow, our creative producer Ash Govind managed to bring it all together," Vidico co-founder and creative director Michael Pirone says.

The campaign also features some familiar faces, with Iain ‘Huey’ Hewitson also making a surprise appearance.

“Koala runs our creative hyper-nimble, digital-first and with no glorified big-agency egos, so Vidico have been perfect for us since day one," Koala creative director Michael Beveridge says.

The campaign was directed by co-founder and executive producer, Evan Pirone, who has recently led productions for Square and Reckon.

“Over the last three campaigns with Koala, we just keep extending on this fast, funny and downright suprising universe, which none of us want to see the end of quite frankly — it’s youthful, it’s engaging, and it’s built with perfomance channels like Youtube and Instagram firmly in mind," Evan Pirone says.

The campaign is currently one of Koala’s best performing videos to date.

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