Breast Cancer Trials release designer lab coats

31 October 2019

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Her Lab Coat was created in collaboration with creative agency Present Company and Rocket Comms PR.

Breast Cancer Trials has launched the Her Lab Coat campaign in collaboration with creative agency Present Company and Rocket Comms PR.

Inspired by the female researchers at Breast Cancer Trials, the designer lab coats aim to raise awareness of the organisation and their 40-plus years of life-saving clinical trials research.

Breast Cancer Trials communications manager Anna Fitzgerald says the organisation wanted a "unique" way to promote the research it does on social media.

"With the expertise of Present Company and Rocket Comms PR, who have delivered a fun and engaging concept, we’re looking forward to the challenge of raising the profile of Breast Cancer Trials and the importance of clinical trials research," Fitzgerald says.

"More than 19,500 people will be diagnosed with breast cancer this year and we want to make sure that every person affected has a treatment that is right for them. Her Lab Coats highlights the important work of our researchers and will help us continue this research, as well as create greater awareness to new audiences.”

The campaign is led by some of Australia’s best fashion designers - Lover, Lee Mathews, Effie Kats and Anna Quan to name a few.

A number of influential women also collaborated on designs with up and coming designers, with Gretel Killeen and Chyka Keebaugh helping designers Erin Forwood and Benjamin Garg.

A total of eight designers donated their lab coat designs to the campaign, with many keen to shine light on breast cancer and our need for a cure.

“The response we received from so many Australian designers was overwhelming," Present Company creative director Adam Frazer says.

"We know this is a cause that means a lot to so many, but the quantity and quality of coats designed for the campaign truly shows the impact Breast Cancer Trials are having.”


The lab coats are being auctioned off from October 30 via the Her Lab Coats site, with all proceeds going back to Breast Cancer Trials’ invaluable clinical trials research.

The goal of Breast Cancer Trials is to save women’s lives from breast cancer today, tomorrow and forever. As world-leaders in breast cancer research, they’ve been working tirelessly to improve treatments for women affected by the disease.

“For more than 40 years, our researchers have been saving the lives of people diagnosed with breast cancer through clinical trials research," Breast Cancer Trials CEO Dr. Soozy Smith says.

"With almost 800 researchers across Australia and New Zealand, we are inspired by their commitment and determination to find better treatments and prevention strategies for their patients.”


Client: Breast Cancer Trials
CEO: Dr. Soozy Smith
Communications Manager: Anna Fitzgerald
Digital Content Coordinator: Annabelle Regan

Creative Agency: Present Company
Creative Director: Adam Frazer
Art Director: Analise Burwood
Copywriter: Romy Smith
Designer: Matt Wilson
Senior Digital Designer: Raz Djamaludin
Group Account Director: Hugh Fletcher
Account Director: Fiona Hetherington
Social Media Manager: Josh Britt
Photographer: Matt Wilson
PR Agency: Rocket Comms PR


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