The latest instalment of the campaign challenges the traditional notion of what a gas company is like.
The Brand Agency Perth has launched the next instalment of energy company Kleenheat's ‘Less talk more energy’ campaign.
It continues to feature ‘Karen’, the straight talking face of Kleenheat, juxtaposed with ‘Rodney’s’, quirky attempts to ambush the offers the company provides.
Launching a 35% saving on natural gas charges and a 10% saving when you order LPG cylinders online, the campaign tackles Kleenheat’s competitors offers head on.
Running across TV, out of home, digital, cinema and radio, the campaign is designed to grow Kleenheat’s customer base throughout the winter period.
“Research has shown us that the campaign continues to differentiate and build Kleenheat’s brand in an increasingly competitive market. Kleenheat has a simple value proposition, choose us, get value for money and support Western Australia,’ Kleenheat senior account director Carolyn Mooney says.
