KFC brings the bird to the bush

25 July 2017

Advertiser: KFC
Creative Agency: Ogilvy (NSW)

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KFC flies into the Aussie outback for its latest campaign with Ogilvy Sydney.

KFC and Ogilvy Sydney have unveiled an integrated brand campaign, titled 'Bringing the Bird to Birdsville'.

Birdsville will roll out across TV and online, PR and social activities, together with a live activation in the middle of the Australian Outback, supporting KFC's sponsorship of the Big Red Bash country music festival in Birdsville, central-west Queensland.

KFC Australia marketing director of individual meals Annabel Fribence says: “Our mission was to remind all Australians of the great taste of our Original Recipe Chicken, a formula that's remained unchanged since it was first created by Colonel Sanders himself.”

“We know people often travel hundreds of kilometres to satisfy their KFC craving, so we thought we should return the favour. Our journey to Birdsville has been an exciting one. There was something magical listening to Australia's best country music artists, under the stars, while rolling up your sleeves and getting stuck in to some finger lickin' good chicken,” she adds.

KFC recently released a nostalgic spot reflecting on KFC's 50-year heritage chicken and how it became 'Finger Lickin’ Good' in a cartoon animation.

The main 60-second spot was supported by 11 different animated clips that focus on different ‘secrets’ about KFC’s chicken.

Check it out here:

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