You're heading to work and catching up on local news, you look up and there's all the News Corp journalists catching the train with you. Literally. Well metaphorically, but in this ad it's literally.
News Corp is kicking off a campaign for its Reward+ scheme. The spots created by Archibald / Williams are specific to The Daily Telegraph+, Herald Sun+, The Courier-Mail+ and The Advertiser+. They feature a commuter experiencing each newspaper’s recently launched iPad app, together with some of News Corp Australia’s journalists and contributors demonstrating how the app experience brings news to life.
The TV ads will launch in New South Wales, Victoria and Queensland on Sunday (12 October).
The South Australia spot launches next week.
See the rest of the spots below:
Creative agency: Archibald / Williams
Media agency: UM
TVC Production Company: Goodoil Films
Edit & Post Production: Method Studios
Photography Production Company: The Incredible Picture Machine
Sound & Music: Nylon