Johnnie Walker Highball Bar comes to Adelaide Fringe Festival

7 February 2020

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The rooftop bar experience will be open from February 14 until March 15.

Whisky brand Johnnie Walker will launch a new rooftop bar experience at this year’s Adelaide Fringe Festival, bringing the best of the Whisky Highball to the Southern Hemisphere's largest and most vibrant arts festival.

Located in the buzzing Gluttony district, the Johnnie Walker Highball Bar celebrates the drink of the season, with four hero Highball serves, alongside a spiced-popcorn snack specially created by Africola’s Duncan Welgemoed.

Festival-goers can take in the views from the pop-up rooftop and choose from serves including Johnnie & Lemon Highball, Johnnie & Ginger Highball, Johnnie & Crisp Apple Highball and the Johnnie & Blood Orange Highball, all priced at $10.

For $12, guests can enjoy the ‘Johnnie Walker x Africola Popcorn Combo’– which includes any Johnnie Walker Highball serve paired with the delicious spiced popcorn from the lauded South Australian restaurant.

The Johnnie Walker Highball Bar in the Gluttony precinct is the latest experience in Johnnie Walker’s series of collaborations, partnerships and takeovers championing the Highball serve.

Most recently, Johnnie Walker collaborated with five of the hottest bars in Sydney and Melbourne - Scout, Maybe Sammy, Icebergs, Bar Margaux and Capitano - to create bespoke versions of the famous Whisky Highball cocktail.

Johnnie Walker is also using disruptive out-of-home, digital, experiential and in-store activations to showcase the new Johnnie Walker Highball collection.

Aimed at challenging perceptions of Scotch Whisky, the new campaign visually conveys Johnnie Walker’s colourful and vibrant new brand personality whilst demonstrating the versatility of the whisky - inspiring, educating and ultimately recruiting new Johnnie Walker drinkers.

The brand will continue to work with trendsetting bars and events throughout Australia, with further details set to be announced soon. 

“The Johnnie Walker Highball Bar in the Gluttony precinct is the latest experience in our nationwide series of partnerships and activations championing the Highball serve," Johnnie Walker marketing manager Melissa Maidment says.

"Following the tremendous success of our collaboration with some of Australia’s hottest bars, we’re thrilled to partner with Adelaide institution, Africola, to create a unique festival experience and showcase the true potential of Johnnie Walker to guests."

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