Jacob's Creek shares what makes Djokovic tick

19 January 2015

Creative Agency: Cummins&Partners

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Jacob's Creek has extended it's "Made By" campaign, by releasing a film showing the determination that made Novak Djokovic a champion.

The campaign, by Cummins&Partners has been strategically timed to coincide with the Australian Open as part of the brand's global tennis sponsorship.

The documentary style film tells the story of Djokovic and the circumstances and determination that made him who he is today.

Jacob's Creek global marketing director Derek Oliver said: “Novak's 'Made By' story brings to life the authentic spirit that Jacob's Creek celebrates.

“Novak's story is powerful, and the determination, dedication and effort he has put into his career is similar to the craft of our winemakers and the people behind Jacob's Creek.”

The film was unscripted and filmed in July last year.

Djokovic said: “Everything I experienced growing up has led me to become the person I am today. Creating the Jacob's Creek 'Made By' film series has allowed me to tell my story, in my own words and share it with the world.”

The launch of the film includes advertising across broadcast, digital, social and retail in 16 markets.

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