It's Not a Car, Ruth

18 February 2014

Advertiser: Alfa Romeo
Creative Agency: Cummins&Partners

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The latest instalment of the Alfa Romeo campaign for the Series 2 Mito makes a song and dance out of selling cars, the Italian way.

Passion, miscommunication, romance, heated arguments, beautiful people in a beautiful setting. Throwing things around and falling out, then falling back in again.

Aussies don't see what all the drama is about. Or do they? Yes there's a double twist. Watch below for the latest episode of Mito, part II, by CumminsRoss.


Director of Marketing, Fiat Chrysler: Mark McCraith
Senior Advertising Manager, Fiat Chrysler:  Ashlin Moore
Agency: CumminsRoss
Executive Creative Director: Jim Ingram and Ben Couzens
Creative Director/ Writer: Steve Callen
Group Account Director: Ben Epstein
Integration Director: Rosie Bean
Integration Manager: Emma Wynne
Production Companies: Filmgraphics, Entertainment / NiceBike
Director: David Denneen
Production Company Producers: Anna Fawcett and Mark Bradley

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