It's Good to be Human

31 January 2014

Advertiser: NIB
Creative Agency: Saatchi & Saatchi

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No matter how old you are or how outrageous an idea is, it's always good to take a chance and be yourself as much as possible. NIB believes this and is showing it with the launch of its campaign, 'It's Good to be Human'. The ad takes a different approach to previous ads that have used the tag line 'It's worth it.'

Created by Saatchi & Saatchi, the campaign features footage by YouTube users enjoying life. NIB aims to highlight how insurance can support people why it's good to be yourself.

The campaign will span across online, social, print, TV and radio.

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