Ikea transforms bus shelters into living rooms in outdoor activation

8 September 2017

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Ikea has installed full sized sofas around Australia for all your snoozing needs.

To celebrate the launch of the 2018 edition of the Ikea catalogue, Adshel and ARN have joined forces to deliver a new campaign that recreates an Ikea living room in Sydney and Perth bus stops.

The aim is to make commuters feel at home on their commute.

As part of the camaign, Ikea representatives and KIIS Network street teams will take to the streets to entertain commuters and reward them with Opal and Smart Rider cards.

“We were excited to partner with Adshel to showcase our products and the 2018 Ikea Catalogue launch message in an impactful way," said Peter Moore, external communications and media manager, Ikea.

"As an emphasis of this year’s catalogue related to life in and around the living room, working with Adshel on these special-build activations allowed us to convey this theme in an engaging and fun way, whilst providing commuters with a comfortable and functional space."

Adshel’s sales and marketing director David Roddick added: “The cross-platform use of two of HT&E companies builds an exceptionally strong campaign, giving scale to the IKEA message. This campaign truly demonstrates the flexibility and impact Adshel Immerse offers advertisers.“

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