Idris Elba helping people achieve their dreams

26 April 2016

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Idris Elba asks people what they’d like to be when they grow up for Purdey’s.

Idris Elba is the star of a brand relaunch campaign for Purdey's, the multivitamin fruit drink brand, in which the actor interviews people about realising their dreams.

The campaign, by Iris, aims to inspire people, with Elba asking people “what do they want to be when they grow up” in a series of short films featuring real-life stories.

One person says her dream is to be a football coach. Elba says he can help her get her qualifications as a pro coach.

The text reads: “Purdey’s believes we should never stop growing.”

The integrated campaign will roll out across digital, social and outdoor and also features a competition that will call out for someone worthy of a grant from Purdey’s to make a dream come true.


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