Buckethead's backseat war with stupid face could be a thing of the past says Hyundai's latest campaign.
The backseat battleground is a thing of the past. No more fights between siblings (or buckethead and stupid face), no more chewing gum in hair disasters and other acts of inter-family warfare.
That’s according to Hyundai’s latest campaign to promote its seven seat Santa Fe SUV.
The film, by Hyundai’s creative shop Innocean, centres around the universal truth that for generations the back of the car has been a war zone.
“Apart from seeing my life story played out on the screen, and probably everyone else’s as well, this campaign nailed the brief. The SUV segment is where it’s all happening and the combination of our fantastic all-new Santa Fe plus this great campaign will hopefully pay dividends,” Hyundai’s GM of marketing Andrew Knox said.
Innocean Worldwide Australia ECD Steve Jackson added: “I chuckle every time I see Stupid Face and Bucket Head. I’m proud too of our Innocean teams, they were all superstars. Let’s hope the Santa Fe helps battle-weary parents everywhere.”
The campaign will campaign runs across TV, cinema, digital and print.
HYUNDAI AUSTRALIA MOTOR CAR COMPANY
DIRECTOR OF MARKETING: Oliver Mann
GENERAL MANAGER MARKETING COMMUNICATIONS: Andrew Knox
PRODUCT MARKETING MANAGER: Helen Gilmartin
PRODUCT MARKETING CO-ORDINATOR: Lisa Yau
INNOCEAN WORLDWIDE AUSTRALIA
EXECUTIVE CREATIVE DIRECTOR: Steve Jackson
CREATIVE DIRECTOR: Paul Bruce
ART DIRECTOR: Chris Wilson
COPYWRITER: Roy Leibowitz
JUNIOR ART DIRECTOR: Matt Knight
JUNIOR COPYWRITER: Claire Herselman
EXECUTIVE PRODUCER: Craig Sloane
HEAD OF PLANNING: Bronwyn Galvin
PRODUCTION DIRECTOR: Warrick Nicholson
GROUP BUSINESS DIRECTOR: Philip Sherar
SENIOR ACCOUNT DIRECTOR: Jo Movizio
HEAD OF DIGITAL: Trevor Crossman
SENIOR DIGITAL PRODUCER: Alyson Andrews
SENIOR DIGITAL DESIGNER: Brendan McGovern
SENIOR DIGITAL DEVELOPER: Dario Crucitti
DIGITAL DEVELOPER: Tao Zhang
PRODUCTION COMPANY: PLAZA FILMS
DIRECTOR: Steve Hudson
EXECUTIVE PRODUCER: Peter Masterton
PRODUCER: Melissa Weinman DOP: Daniel Ardilley
EDITING: THE EDITORS
Editor: Laurence Van Camp
Executive Producer: Nicoletta Rousianos
SOUND: NYLON STUDIOS
CREATIVE DIRECTOR: Simon Lister
EXECUTIVE PRODUCER: Karla Henwood
PRODUCTION COMPANY: PHOTOPLAY PHOTOGRAPHY
Photographer: Michael Corridore
EXECUTIVE PRODUCER: Alison Lydiard
AGENT/PRODUCER: Katrina Wise and Ross Colebatch
RETOUCHING: CREAM ELECTRIC
ART EXECUTIVE PRODUCER: Steve York
PRODUCER: Di Williams