Holden shakes off old notions with its latest campaign from The Monkeys

19 March 2018

Advertiser: General Motors Holden
Creative Agency: The Monkeys

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Following the end of local production, the manufacturer is reminding us of its roots and modern relevance.

The Monkeys has revealed its new campaign for Holden, focused on the launch of the all-new Holden Commodore.

Following the recent end to local production by Holden, the new campaign looks to remind motorists of the company's relevance in the Australian market.

The 'For Sure' campaign includes a series of branded films, with running times of six, seven, 30 and 60 seconds.

Directed by Stephen Carroll at Revolver, the brand film aims to shift lingering perceptions around the car model and the Holden brand.

“We've got confidence that the all new Commodore range will deliver for Australian families; and we're excited our new campaign 'For Sure' brings that to life,” says Holden executive marketing director Mark Harland.

The campaign will feature across broadcast, print, OOH and digital channels.

The Monkeys won the Holden creative account in 2017 and its the second work for the brand since the appointment.

The agency launched a campaign at the beginning of this year, targeting women with the launch of its SUV Equinox model.

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