The newest and most exciting model in the 4x4 category.
GWM and The Hallway have launched a new campaign to support the arrival of the GWM Tank 300 to the Australian market. The work runs across TV, online, social, digital, mobile and OOH.
Tasked with establishing the Tank 300 as the newest and most exciting model in the 4x4 category, the work dramatises the frenetic nature of people's daily lives, contrasted against the purity of the Tank 300 driving experience.
Steve Maciver, head of marketing & communications at GWM, said Tank 300 is its most exciting product launch to date.
"And so is this campaign. The journey of creating this work reinforced the strength of our partnership with The Hallway," he said.
"It’s a wonderful collaboration that is taking our brand to the next level in Australia and New Zealand, driving record sales on an almost monthly basis."
Jules Hall, CEO of The Hallway, said he was delighted with the way the agency has been able to work with the GWM local and global teams to evolve the brand in Australia and New Zealand over the past 18 months.
"This latest piece of work continues that trajectory, most certainly assisted by having an awesome vehicle to promote in the Tank 300," said Hall.
Credits:
Client: GWM
Creative: The Hallway
Production Company: Good Oil
Director: Tom Campbell
Producer: Catherine Warner
EP: Sam Long
DOP: James Brown
Editor: Steward Arnott
Sound: Sonar
Media: Nunn Media
