Winter Olympic partnership.
GWM is launching its Hi4-T technology as part of its Winter Olympic and Paralympic broadcast partnership in a campaign via Thinkerbell.
“Hi4 technology is the future for GWM,” said GWM Australia and New Zealand head of marketing, Steve Maciver.
“It lives across the range in many different ways, delivering levels of performance, efficiency, power and offroad capability never before seen in plug-in hybrids.
“There’s no better way to launch it than the Uphill Slalom. It’s both demonstrative of Hi4-T capability and symbolic of where GWM is heading as a brand - we’re fully charged and equipped to conquer the mountain ahead.”
The campaign launched through the Winter Olympic telecast over the weekend, and will be seen on digital, social, and partner channels.
“Uphill Slalom is a world first and importantly, it’s just the beginning,” said Thinkerbell head thinker, Bindy Bassingthwaighte.
“This challenge was about finding the most intuitive, entertaining and contextual way to demonstrate Hi4-T capability to Australians and New Zealanders.
“Uphill Slalom sets the foundation for a new platform of work that will continue to push and prove Hi4-T in places no one expects.”
Credits
Creative agency: Thinkerbell
Client: GWM
Production: Hype Republic
Media: Atomic
