Directed by DIVISION's Sanjay De Silva.
Google AI is helping researchers improve the detection of diabetic vision loss and enhance the effectiveness of hearing devices in a campaign via R/GA.
It is directed by DIVISION's Sanjay De Silva.
“Whether it’s improving the effectiveness of hearing aids or helping prevent diabetic vision loss, this campaign demonstrates that more’s possible when medical researchers join forces with Google AI,” said Google Australia and New Zealand chief marketing officer Suzana Ristevski.
“Thanks to local partners, this groundbreaking work is taking place in Australia right now.”
The campaign is part of a broader commitment in Google's $1 billion Digital Future Initiative.
This work brings together organisations, including Cochlear, Macquarie University Hearing, The Shepherd Centre and NextSense.
“These are stories of possibility made tangible,” said R/GA creative director, Australia, Rachel Blacklaws.
“They show what happens when emerging technology meets the passion and vision of researchers and medical professionals.”
Google AI is helping analyse the sounds of threatened species like the Glossy Black Cockatoo and conserve endangered ecosystems like Tasmania's giant kelp forests.
The campaign is live across broadcast, BVOD, YouTube, digital audio, out-of-home, SVOD, display, and select print formats.
“We wanted to create films that had a subtle, cinematic, and emotionally grounded tone that felt like we were dropped into the middle of these very real settings,” said DIVISION director Sanjay De Silva.
“It’s not about the technology, it’s about the people, and the possibilities it unlocks.”
Credits
Client: Google Australia
- Chief Marketing Officer, Australia and New Zealand: Suzana Ristevski
- Senior Marketing Manager: Freya Harvey
- Marketing Manager: Lauren Maxwell
- Marketing Manager: Olivia Ford
Creative Innovation Company: R/GA
- Managing Director: Victoria Curro
- Chief Creative Officer: Seamus Higgins
- Creative Director: Rachel Blacklaws
- Creative Director: Scott Canning
- Design Director: Nicholas Hannon
- Group Account Director: Josh Agnew
- Executive Content Producer: Kyle Belcher
- Executive Strategy Director: Marie Conley
Production Company: DIVISION
- Director: Sanjay De Silva
- Producer: Jane Smith
- Managing Director / Executive Producer: Genevieve Triquet
- Executive Producer: Karen Bryson
- Production Manager: Elaine Roy
- DOP: Sam Chiplin
- 1st AD: Angus Bolles
- Art Director: Mike Price
- Wardrobe Stylist: Olivia Simpson
- Editor: Lucas Baynes
