Directed by Alex Feggans through Sedona.
The Victorian Department of Education is celebrating the powerful role kindergarten plays in a child’s early development in a campaign via Fenton Stephens.
‘Free Kinder shapes young lives’ takes familiar symbols of kindergarten play - squares, circles, triangles and more - and gives them deeper meaning, transforming them into life-sized portals into the world of kinder.
Created in close partnership with early childhood subject-matter experts, each shape represents a key developmental benefit of high-quality early childhood education.
The portal transitions were captured in camera using three-dimensional giant wooden shapes.
The films were directed by Alex Feggans through Sedona and supported by social, print, outdoor and radio.
“The magic began when we hit on the idea of shapes being portals. Move over, Narnia!” said Fenton Stephens chief creative officer, Alex Fenton.
Credits:
Client: Department of Education Victoria
Agency: Fenton Stephens
Chief Executive Officer: Simon Antonis
Chief Creative Officer: Alex Fenton
Executive Creative Director: Chris Ellis
Senior Copywriter: Lou Egan
Senior Art Director: Zoe Yeoman
Chief Customer Officer: Amy Stephens
Agency Producer: Lisa Ramsey
Account Managers: Rowie Johns and Sapphire Stewart
Production Company: Sedona Productions
Managing Director / Executive Producer: Kim Wildenburg
Director: Alex Feggans
Producer: Helen Morahan
DOP: Kieran Fowler
Production Manager: Jess Junor
Production Designer: Lucinda Thompson
Standby: Tim Disney
1st AD: John Sandow
Key Grip: Luke Stone
Gaffer: Matt Begg
Wardrobe: Fior Galderisi
HMU: Eve Flight
Casting: Nick Hamon Casting
Stills: Christopher Tovo
Post Production: Mr Fox
Editor: Andy Stalph
Flame: Drew Moden
Post Producer: Clare Lehner
Sound Studio: Production Alley
Sound Engineer: Rodney Lowe
Sound Producer: Les Molnar
Music Composition: Studiotonic @itsstudiotonic
Music Composer: Charlie White @charliewhite.tv
Music Exec Producers: Laura-Leigh Le Brocque and Emma Hoy
