The St Andrew’s Cathedral Choir.
Australian Pork has collaborated with St Andrew’s Cathedral Choir to sing in support of pork on your fork this Christmas in a campaign via Hello.
“I’m not sure it’s possible for a distinctive brand asset to be more joyful,” said Australian Pork’s chief marketing officer, Rob Farmer.
Dig Agency managing director, Lisa Ramsay, said sometimes the smartest thing you can do is embrace the joy of something simple, and the fun of a world-famous choir singing about Crackling.
The content has been published on the social accounts of Australian Pork and Colin Fassnidge, and widescreen on YouTube, with more than a third of a million views and 3,000 engagements in the first week.
“We’re thrilled to have the Christmas carol and collaboration with My Nonna Fina and Colin delighting and engaging audiences in a new way," said Ben Stavert, Hello’s Director of Social and Editorial.
"The carol was created to stand out and drive a unique playful tone in a noisy time of year, and it has clearly earned a spot in Australian Pork’s Christmas toolkit."
CREDITS
Crackling Choir
Creative: Australian Pork Ltd Dig Agency and Hello
Director/Production: Andrew Garrick/Production Group
Talent: St Andrew’s Cathedral Choir, Musical Director Ross Cobb and Colin Fassnidge
Media: Hello Client: Australian Pork Ltd
Crackling Nonna x Colin
Creative and Media: Hello
Talent: My Nonna Fina and Colin Fassnidge
Director of Social and Editorial: Ben Stavert
Art Director: Sam Brand
CEO: Sam Kelly
Campaign Director: Caitlyn Gregson
Media Lead: Murphy Fifita
Talent Lead: Alex Smith
Client: Australian Pork Ltd
