Heroes the brokers.
Mortgage Choice, in time for the peak spring property season, has launched a brand campaign and platform showing Australians how they get “more” when they choose Mortgage Choice for a home loan.
Produced in partnership with Sydney-based creative agency, Brand+Story, the campaign heroes Mortgage Choice’s greatest asset – its brokers.
The campaign launched nationally this week and includes a TVC set against a backdrop of the world’s largest LED Volume screen and features brokers describing what ‘more’ means to them.
REA group executive manager consumer marketing Chris Reeves said the campaign is designed to demonstrate the strength and scale of the brand.
“This timely campaign draws on Mortgage Choice’s strong position in market as we help more Australians throughout their home buying journey,” he said.
“We are leaning into our greatest asset with the choice to hero the people behind the loan, with authentic voices from our network of brokers at the heart of our new TVC.”
The aim of the platform and campaign is to simplify the message to focus on what matters most for Mortgage Choice customers.
"Having worked alongside Mortgage Choice for a few years, we understand that a key differentiator for Australians looking for a home loan is to find a broker who is there for the life of a loan,” said Brand+Story strategy partner Paul Chappell.
“It's not about one-off transactions, it's about building long-term, transformative relationships.”
Brand+Story Creative Partner, Josh Whiteman, said “more” as a campaign idea expresses the simplicity of Mortgage Choice's offer.
“More choice, more experience, more care and more local. The word 'more' summed it up perfectly. It's the headline, the offer, the promise and the experience of the Mortgage Choice brand.”
The campaign will also feature on catch-up TV, digital video, outdoor, radio, social and digital display.
Credits
Strategy and creative: Brand+Story
Production: Elastic
Media agency: Kaimera
