With Mel Tracina.
Garnier is inviting Australians & New Zealanders to rethink their skincare routine in a campaign via The Reactor.
Garnier has partnered with Mel Tracina, the face of Big Brother Australia and Nova 100’s national drivetime show.
“The campaign reflects how women increasingly view skincare as an essential part of their daily wellbeing,” said Garnier brand manager, Angelique Nagaria.
“Garnier Micellar Cleansing Water has always been about making cleansing & make-up removal simple, effective and gentle.
“With Me, Micellar and I, we're expanding that story by showing how one product seamlessly supports every version of a woman throughout her day."
Launching across television, BVOD, YouTube, TikTok, Meta and digital channels, the campaign will continue to evolve over the next 12 months through its educational content and product storytelling.
The campaign also marks an important milestone for creative agency The Reactor, which has delivered its first campaign for L'Oréal Groupe, following a recent agency acquisition.
“The creative idea was born from the insight that women shift between many different roles in a single day,” said The Reactor art director, Georgia Williams.
“Through the platform Me, Micellar and I, Garnier Micellar Water becomes a moment of self-care that grounds us through our many multitudes.
“Strategically, we linked each product benefit to a distinct usage occasion, expanding the role of Micellar Water beyond makeup removal."
Credits:
- Client: Garnier
- Creative agency: The Reactor
- Production House: Monster & Bear
- Photographer: Tracey-Lee Hayes & Shannyn Higgins
- Stylist: Mikyla Rampling
- Set Build: Axis
