Cock-a-doodle-doo.
Four Seasons Condoms have launched a new social video campaign today, celebrating diversity. The tongue-in-cheek campaign entitled, ‘How big do you want it this Mardi Gras?’, showcases a number of people being asked a series of questions about the cock they are holding – a rooster, that is.
In the clip, drag queens, a blonde girl in a bikini and a ginger guy all talk about cock sizes.
One drag queen says, “Only when cocks are flying at your face are they a problem.”
The idea behind the campaign, by Emotive, was to create a video that entertains and engages with the core audience whilst communicating the brand message in a humorous way. Emotive says this reflects the "irreverent tone and personality" of the Four Seasons Condoms brand.
Communicating the diversity of sizes is an important message, as the right fit becomes important for safe sex, Four Seasons adds.
The campaign launch aligns with Mardi Gras, celebrating a huge cultural moment in Australia and connecting with a new audience. It will play across Four Season’s YouTube and Facebook pages.
