It's raining men condoms? The Aids Council of NSW (ACON) has launched an out-of-home campaign aiming to remind gay men that condoms are crucial in preventing HIV.
The 'Stay Safe' push is one of three components of the organisation's broader 'Ending HIV' campaign, which aims to end the disease by 2020 through the use of condoms.
The creative features words such as "Oh Yeah" and "Carry On". On each execution, the letter 'O' wears a condom. The campaign will run across Sydney, primarily out-of-home, supported by online, social media and experiential activations.
It has been created by Frost Design. Executive creative director and founder Vince Frost said: “It was thrilling and validating to work with ACON on such a successful campaign. Stay Safe is another piece of the big picture goal of ending HIV in Australia and we’ve worked hard to leverage that success for another campaign, which we hope will be truly behavior changing”.
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