Former M&C Saatchi duo launch Wordbits alphabet magnets

11 September 2019

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The pieces are matte black, made from recycled plastic and are set in a custom designed typeface.

Annabel Jenkins and Shanna Hermansen, two ex-M&C Saatchi Sydney staff, have teamed up to bring a new product to market - Wordbits, alphabet magnets.

The pieces are matte black, made from recycled plastic and are set in a custom designed typeface - the first of its kind designed specifically for the unique task of being made into alphabet magnets.

The alphabet magnets were designed with the help of some of Denmark’s leading design talent such as Trine Rask who designed the typeface together with Muggie Ramadani, creative director, Bold Scandinavia.

Originally from Sydney and Christchurch, Jenkins and Hermansen worked together at M&C Saatchi Sydney, but each moved to Copenhagen in 2016 and 2017.

“Working in the creative industry means this project is a real test for us - we’re putting our money where our mouth is to see if we can create and market a brand from scratch," says Annabel Jenkins, co-founder, Wordbits.

"The client budget was pretty stingy too!"

Wordbits has launched a crowdfunding campaign on Kickstarter, giving the public a glimpse of the project they’ve been working on for more than a year outside of their day jobs at Bold and McCann.

The video features the two founders, including Annabel’s eight-months- pregnant belly.

“We believe Wordbits could become a staple of well designed homes," says Shanna Hermansen, co-founder, Wordbits.

"Like the original colourful plastic ones, but for today’s design conscious consumer."

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