Ford and BBDO Australia launch the next chapters of their ‘Live the Ranger Life’ platform

11 February 2021

1 0
The campaign leads with two films.

Fresh from the Ford Ranger being confirmed as Australia’s best-selling 4x4 in 2020, Ford has unveiled the latest chapter of its Live The Ranger Life campaign, celebrating updates to two popular Ranger models, the 2021 Wildtrak X and FX4 MAX.

Created in partnership with BBDO Australia, the campaign leads with two films - each demonstrating what’s possible when you live the ‘Ranger life’.

Whether it’s catching fish with your bare hands, conquering difficult terrain to rescue those in need, lighting a campfire with the click of your fingers, or carving a dining table out of a 100 year old oak tree on the tray of your Ute, living the Ranger Life is something everyone aspires to.

“Both of these updated trucks illustrate everything we love about Ranger," Ford Australia director of marketing Daniella Winter says.

"Whether it’s the enhanced off-road capabilities of the FX4 MAX or the unique styling and features of the Wildtrak X, we’ve got it covered to help you live whatever your version of the Ranger Life is.

“We’re not resting on our laurels and we’ll continue to develop new models to match the needs of our awesome Ranger drivers around the country.”

The FX4 MAX campaign is live now across TV, social, digital, OOH and retail.

The Wildtrak X campaign will launch at the end of the month.


Client: Ford Australia
Agency: BBDO Australia
Production Company: Sweetshop
Director: Noah Marshall
Post Production: The Editors

Latest Campaigns