The campaign launches during the Australian Open.
The new campaign by Australian retailer Snooze reminds Australians that you can get more out of your days by getting more out of your nights.
The campaign will launch over the Australian Open in February, and will be run nationally through TV, radio, digital, social and in store.
It’s the second major work from Bellwether since commencing working with Snooze in early 2020.
“We remind the audience that sleep provides the fuel that helps us to get the most out of our days, without sounding too worthy or preachy," Bellwether creative director Andrew Crook says.
"We almost place too much importance on what we do during the daylight hours trying to be healthier. This idea is a gentle reminder that, while we are giving life a red hot go, to not forget about the importance of our nightly recharge.
"We show everyday Australians attempting to improve their health and well-being, even if the outcome doesn’t go strictly to plan. This is what makes the message relatable to our audience. It’s about people attempting to be a fitter healthier version of themselves, without being too perfect."
The campaign includes a 45 and 30 second video, and a series of 15 second commercials, shot by director Paul Nevison.
“Sleep is one of those things we all know we need more of yet continue to neglect," Snooze GM marketing Doni Davies says.
"We seem to spend every waking hour trying to be healthier versions of ourselves, when it’s sleep that helps us do all these things in the first place. At Snooze, we help people in their search for a better sleep, a more rested start to the new day."
Agency: Bellwether Agency
Strategy Director: David Llewellyn
Executive Creative Director: Andrew Crook
Art Director: Trevor Darby
Writer: Andrew North
Agency Producer: Jules Callan
General Manager Marketing: Doni Davies
Media Agency: Starcom
Production Company: Sweetshop
Director: Paul Nevison
Managing Director: Edward Pontifex
Executive Producer: Greg Fyson
Producer: Tom Davies
DOP: Jason Hargreaves
Art Director: Helen O’Loan
Offline: Arc Edit
Editor: James Ashbolt
Post Producer: Freya Maddock
Original Music - Brett Shaw
Colourist - Martin Greer
Sound Mix - Paul McCosh @ Viva Sound
Photographer – Garth Oriander