Driving awareness and consideration among a younger audience.
Australian Payments Plus (AP+) has launched an integrated campaign with independent agency Five by Five Global for bill payment service BPAY.
The campaign is set to drive awareness and consideration of BPAY among a younger audience, while continuing to communicate its benefits to existing customers.
Drawing on relatable everyday predicaments, but with a touch of magic, the campaign demonstrates the ease with which BPAY can help people stay in control, especially with their bills.
Five by Five Global executive creative director Matt Batten said everyone has a little bit of magic in their pockets.
"Our ubiquitous and essential phones enable us to do so much and solve those niggling life problems with just a tap or two. So the campaign extends the magic of BPAY from paying your bills to sorting out whatever else you’ve got going on with a dash of wishful thinking,” he said.
Five by Five Global copywriter Becky Worley said organising, paying and generally staying on top of your bills is something everyone would like to be simpler.
"Especially when you’re already juggling work, life, and deciding what to cook for dinner. BPAY can help by making it easy to pay and schedule your bills in your online banking. We wanted to take that feeling of getting on top of your life-admin and dial it up," she said.
Australian Payments Plus Christian Royds said the company is thrilled to launch its latest campaign, demonstrating how BPAY can help Australians schedule and pay their bills in the security of their online banking.
"This campaign reinforces how simple BPAY is, and how being able to do all that from your phone gives you ultimate control,” said Royds.
The campaign launches on OOH, cinema, radio, BVOD, social and digital audio channels.
Credits:
Five by Five
Matt Batten, Executive Creative Director
Becky Worley, Copywriter
Sian Bedford, Designer
Gayle Kirkbride, Client Director
Lois Vega, Senior Account Manager
Louise Brugman, Senior Producer
Australian Payments Plus
Charissa Brooks, General Manager, Brand & Marketing
Regina McCulloch, Executive Manager, Marketing
Christian Royds, Executive Manager, Marketing
Rita Phu, Brand & Marketing Manager
Infinity Squared
Erin McBean, Executive Producer
Jordana Johnson, Director
Katie Dorman, Producer
Kate Cornish, DOP
This Is Flow
Catherine Rushton, Chief Strategy Officer
Andrew Sarkis, Digital Lead
Clare Rogers, Business Director
Breagha Everett, Account Manager
Sierra Galloway, Senior Performance Executive
