Facebook throws support behind Australian small businesses via Now We Collide

19 November 2020

Advertiser: Facebook

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The Keep going. Keep growing. campaign shares the growth stories of three Australian small businesses.

Facebook Australia has teamed up with local independent creative agency Now We Collide to launch a new digitally integrated campaign to drive awareness of Facebook tools for Australian small businesses.

The Keep going. Keep growing. campaign shares the growth stories of three Australian small businesses: Native Australian food revolution Warndu in South Australia, Sydney-based Aussie Mobile Vets, and Sydney fitness community Flow Athletic.

The series of video ads and supporting digital media created by Now We Collide share how each of these businesses has adopted Facebook tools to grow and prosper through 2020.

The campaign forms part of Facebook’s ongoing global initiative to support small businesses.

Now We Collide has been working with Facebook Australia as appointed creative agency and production partner since 2018, helping to deliver data and insight led creative across a raft of campaigns and initiatives.

“Navigating 2020 has been extremely difficult for many small businesses around the world and in particular, in Australia," Facebook ANZ Marketing Manager Regan Houlihan says.

"With this campaign, we wanted to shine a light on some of the positive outcomes we’ve seen small businesses achieve using Facebook tools.

“Now We Collide are a hugely collaborative partner, providing the creative and production expertise to bring this campaign to life in a unique and meaningful way. They’ve helped us remain agile with our marketing efforts, finding new ways of working during the pandemic.”

Now We Collide lead strategist and CEO Keir Maher says: “For over two years now we’ve been immersed in the Facebook business, bringing our own unique blend of strategic, adaptive, and digitally-led thinking to each and every project.

“This campaign is no exception, we worked closely with the Facebook team from strategy all the way through to production, helping them communicate their support of local small businesses clearly and authentically.”

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