mycar launches ‘Road Trip Ready’ with Eleven and TBWA

18 November 2020

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The campaign features entertaining audio guides recorded by Logie Award-winner Grant Denyer and his wife Chezzi Denyer.

Australian tyre and auto networks, mycar Tyre & Auto, has launched a new campaign, Road Trip Ready, to encourage Australians to have a stress-free, enjoyable and safe driving experience.

mycar Tyre & Auto commissioned independent research that revealed 82% of Australians are planning a road trip in the next three to six months, yet 61% are ignoring basic pre-road trip inspections even when they know something is wrong with their vehicle.

However, avoiding routine checks isn't the only road trip pain point for the millions of Australians looking to hit the road, as the research went on to reveal nearly half (44%) of Australians find a long road trip more boring than self-isolation.

To help make the journey more enjoyable and to encourage Australians to remember pre-trip car checks, mycar Tyre & Auto has launched Road Trip Ready, a PR campaign that features entertaining audio guides recorded by Logie Award-winner Grant Denyer and his wife Chezzi Denyer.

Made for families and friends about to hit the road, the 45-minute and 60-minute audio guides are available for download on mycar’s website.

To support the campaign, mycar has launched a Road Trip Ready car inspection, a free check available nationally across its 265-plus stores to get Australians’ cars road ready.

The Road Trip Ready inspection and audio guides will also be amplified across mycar’s socials and website.

"We worked with TBWA to define a 'People First' strategy," mycar managing director Adam Pay says.

"At mycar Tyre & Auto we value people's safety and our new commissioned research showed us that this year is going to be an incredibly busy year on Australia’s roads, so we wanted to ensure people that we are here for them.

"Creatively, we loved the idea of looking after people through our Road Trip Ready inspection and providing on the road entertainment with our audio guides.

“Road Trip Ready is a simple inspection to check various components of your vehicle to ensure it is road safe before your departure – come into any store and our friendly and capable team members will take care of you.”

Strategy: TBWA
PR, Creative and Social: Eleven
Content production: BOLT

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