Eharmony wants to you to 'Be My Valentine'.
Eharmony is celebrating singles this Valentine's Day in its latest campaign. The concept of 'Be My Valentine' is to encourage singles to rediscover the romantic spark that the day can bring.
Developed with OMD Australia in conjunction with WE Buchan, 'Be My Valentine' will be supported by social and media activity as well as local area marketing and digital.
The campaign comes in the wake of an online survey commissioned by eHarmony which found that nearly half of Aussie singles (44%) have never received a Valentine's Day card and only 13% plan on celebrating the day.
The campaign will also be accompanied by a short video of children talking all things love, crushes and what to do on Valentine's Day.