Don Smallgoods reveals new fortunately named spokespeople

9 May 2017

Creative Agency: DDB Melbourne

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Three fortunately named Aussies are the new faces of Dons Smallgoods.

Don Smallsgoods has named three new spokespersons after a nation wide search for 'The Australian Dons'.

Now, Don Bennett, Donna Mizzi and Don Nicolson have been chosen to appear in phase two of the campaign.

“We wanted to see how real Australians are coming together to share Don – right now. To bring to life the simple connections Australia’s iconic Smallgoods brand has become such a big part of. Our first wave of Dons sharing their favourite Don moments is great place to start,” Don Smallgoods marketing director Cathy Bertoncello says.

The work will run across TV, digital and out-of-home, showcasing the three new faces.

“I really had no idea that there were so many Dons out there. And that so many of those would put themselves forward in the hope of achieving meat-related fame and glory. Thank-you, Dons,” said DDB Melbourne creative director Glen Dickson.

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