Don Smallgoods calls out for Aussie legends named Don

31 January 2017

Creative Agency: DDB Melbourne

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If your name is Donna, Don or Donatella? You could be the star of a new ad campaign from Don Smallgoods.

Don Smallgoods is reintroducing itself to the nation this week with a new campaign from DDB Group Melbourne.

As part of the campaign, the FMCG business is looking for every man, woman and child in Australia that goes by the name ‘Don’ (Donnas, Donatellas and Don Juans, too).

DDB Melbourne creative director Glen Dickson says: “I know what it’s like to be held back by an unfashionable first name But all that’s about to change for The Dons of Australia. Their ship’s finally come in. And it’s full of meat.”

And once they find them? These fortunately named individuals will have the chance to be the new faces of the brand.

Cathy Bertoncello, Don Smallgoods marketing director adds: “Don is an iconic Australian brand that has become a part of Australian culture. So much so we wanted to take the next step and celebrate this connection. But we also wanted to retain the tone of voice people have come to enjoy over the years. It’s the beginning of a new chapter for us.”

So – are you called Don? Maybe Donna? Sign up here for your shot at meat related fame and glory.


Client – DON Smallgoods

Paul Mealor – Managing Director

Cathy Bertoncello – Marketing Director

Jane Edmonds – Brand & Communications Marketing Manager

Agency – DDB Group Melbourne

Dion Appel – Managing Director

Glen Dickson – Creative Director

Brett Edwards – Senior Art Director

Anna Stickley – Copywriter

Tuesday Picken – Head of Onscreen

Luke Osborn – Business Director

Blair Panozza – Business Manager

Ian Forth – Executive Planning Director

Paris Paphitis – Planner

Tribal Worldwide – Website Production

 Film Production

Production Company – The OTTO Empire

Director – Justin Reardon

EP – Jo de Fina

Producer – Sophie Woods

DOP – Joel Betts

Editing – David Whittaker & Marty Gilchrist

Sound – Gusto Music, Colin Simkins

Composer – Scott Langley, Nylon Studios

Music Producer – Karla Henwood, Nylon Studios

Casting – Fiona Dann, Casting Sugar

Melissa Simpson
Corporate Communications Director | DDB Group Australia

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