DHL highlights its ecommerce expertise in global campaign

23 July 2021

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The campaign includes a voice-over from British actor Tom Hollander,

Mail and logistics company Deutsche Post DHL Group launches a global brand campaign to strengthen its position as the leader in ecommerce.

“The pandemic has driven digitalisation so far that we have seen the development of almost a decade in just a few months. Existing online shops have grown and at the same time, companies have entered online retailing for the first time," DHL Express CEO John Pearson says.

"As logistics experts, we can help companies keep up with the growth and benefit from it in the best possible way. In addition, we can help any brand to be a global brand tomorrow.

"Especially offering express delivery is beneficial for fast-moving ecommerce and can increase consumer buying activity and consumer loyalty."

The campaign includes an "unusually" produced TV spot that attracts attention by using mixed-media techniques which create visual intrigue in combination with a voice-over of British actor Tom Hollander – well known for his role in Pirates of the Caribbean, explaining in a rhyme-like rhythm how e-commerce has grown rapidly over the last few years.

Starting in Sydney in the late 1990s, it tells the story of online shopping, from the early days when it was still easy for a retailer and logistics provider to keep track of and meet demand, and how online shopping then became more established and almost a routine part of our lives.

The message is that DHL can help businesses deal with the high demand and "keep up with the clicks".

In Australia, the TV spot will air on Channel 7 during broadcast of the Tokyo Olympic Games.

In addition to the TVC, the campaign will be aired in more than 30 countries across digital channels, both in the form of digital banners and video as well as print ads.

The creative concept was developed by DHL’s creative lead agency 180 Amsterdam.

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