Asics encourages Australians to ‘Be Moved’ in new Olympic campaign

22 July 2021
 

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The campaign was produced by creative agency Chisel.

Sports performance brand Asics, also the apparel and footwear partner of the Australian Olympic Committee, has released its Australian Olympic campaign, ‘Be Moved’ in time for the Tokyo 2020 Olympic Games.

The campaign, produced by creative agency Chisel, features four-time Olympic swimmer, Cate Campbell; javelin world champion, Kelsey-Lee Barber; Commonwealth Games high jump champion, Brandon Starc; renowned field hockey player and Kookaburras co-captain, Eddie Ockenden and Rugby 7s Olympic gold medalists Charlotte Caslick and Shannon Parry.

The campaign was born from the insight that post-Olympic games, through the shared joy of watching our athletes competing on the global stage, Australians are inspired to get moving and participate in physical activity.

“ASICS believe in achieving a Sound Mind in a Sound Body, and through the positive power of sport and movement it can transform us individually and as a community to uplift our minds and bodies,” says Mark Brunton, managing director of Asics Oceania.

“The insight that Aussies are inspired to get moving after the Olympics aligned very well to our philosophy and this campaign gave us an opportunity to build on our brand narrative and encourage audiences to get out there and get moving.”

The longform film will be promoted digitally while the 30” TVC will be previewed on Channel 7 in the lead up to and during the Olympic period alongside a fully integrated campaign.

Credits

CLIENT: ASICS
GENERAL MANAGER OF MARKETING: Simone Bushnell
INTEGRATED MARKETING MANAGER: Natalie Gerasimoski
SPORTS MARKETING MANAGER: Kate Vili

CREATIVE AGENCY & PRODUCTION: Chisel
GENERAL MANAGER: Isabelle Seeto
CREATIVE DIRECTOR: Zak Kaczmarek
CREATIVE DIRECTOR / WRITER: Nick Snelling
SENIOR ART DIRECTOR: Mike Witcombe
EXECUTIVE PRODUCER: Pat Sidoti
SENIOR PRODUCER: Lucinda Hayden
PRODUCER: Hannah Sidoti (Wilson)
HEAD OF DIGITAL: Steve Castrisos
DIRECTOR: Michael Cristian Greene
1st AD: Stuart Beedie
DIRECTOR OF PHOTOGRAPHY: Don Buppapirak
GAFFER: Matt Willis, Remi Durrenberger
UNIT: Production Unit - Matt Withaar, Matt Gould
PHOTOGRAPHER: Josh Geelen, Dan Allen
EDITOR: Nic Venettacci
GRADE: Matt Fezz
SOUND DESIGN & MIX: Declan Diacono - Klang Sound & Music Ideas

PUBLIC RELATIONS AGENCY: Lampoon Group
PUBLIC RELATION MANAGER: Emily Simons

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