David Jones celebrates Christmas with elegance

14 November 2018

Advertiser: David Jones

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David Jones adopted a classical style for its Christmas celebrations this year.

David Jones is celebrating Christmas in the woods this year with the release of its holiday campaign.

The 15-second spot features a traditional-styled Christmas dinner with a family gathering around gifts and food in the woods.

The classical-styled ad is a departure from last year's more kids-friendly campaign which followed the story of a gingerbread man journeying home for Christmas.

It also complements the department store's window display which divided passer-bys this year.

The Victorian-era themed display was considered too mature for some, who said it would deter children usually attracted to windows, while others appreciated the return to a more elegant display.

Myer also released its Christmas campaign this week to launch its special bauble.

Check out other Christmas ads here.

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