Danger vs easy riding: Hyundai gets creepy

22 July 2014

Advertiser: Hyundai
Creative Agency: Innocean

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Even if the creepy old man doesn't convince you to buy a Hyundai, he at least gets you to watch the ad to the end pitching the terrifying terrain of the old road against the new.

Even if the creepy old farmer doesn't convInce you to buy the latest Hyundai, it will at least get you to watch the ad through to the end.

The ad for the latest ix35 Series II pitches the terrifying terrain of the old road, rife with misadventure and danger, against the new road, smooth and easyriding.

The Old Road campaign from Innocean asks which SUV “feels tough enough to handle almost anything?” and it turns out the Hyundai can hack the old road and promises the answer for thrill seekers who also need a comfortable family ride.

“New thinking, new possibilites” is the tagline and if you're not sold, tell the creepy farmer yourself...


Client – Hyundai Motor Company Australia
Managing Director, Oliver Mann
Senior Manager Marketing, Alex Pinsuti
Brand Communications Manager: Kate Fabian
Brand Communications Manager: Clare Burnett
Marketing Coordinator: Luke Hartin

Agency - Innocean
Creative Director: Scott Lambert
Creative Team: Rua Perston, Matt Cramp
Agency Producer: Tania Templeton
Group Account Director: Tim Hiley
Senior Business Director: Damien Pashby

Production Company: Prodigy films
Director: Rich Lee
Executive Producer: Nerissa Kavanagh & Jonathon Samway
DOP: Chris Probst
Editor: Drew Thompson - Method
VFX Supervisor: Nick Ponzoni – Studio Blackbird
Sound design: Simon Kane – Song Zu
Music: Antony Partos – Sonar Music


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