Curtis is back for Coles

9 January 2015

Advertiser: Coles

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Curtis Stone is back on screens, promoting fresh food and a partnership between Coles and

Coles has a new ad promoting its partnership with, with celebrity chef Curtis Stone giving the service a shout-out.

At the start of December Coles and News Life Media announced a new deal between and Coles, whereby users on the recipe site could create shopping lists and with the click of a button transfer that list to Coles' online ordering service.

Then users could have the ingredients delivered quick-smart, and get cooking.

With the new partnership now bedded down, Coles has got to work promoting the service, with Stone promoting a good Aussie steak and the new service in a new TV commercial. The campaign will also run on radio.

The ad itself plays on themes on summer and freshness, using them to promote its fresh ingredients.

For more campaigns:

Curtis leads Christmas push

Coles: Down Down


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