The first work for Credit24.
Credit24 is differentiating itself from competitors in the loan industry in a campaign via DDB Sydney.
The three-month campaign is live across online video, radio, out-of-home, social and TV.
"Right from the pitch, the DDB team didn't shy away from our lofty ambition to position Credit24 as the most trusted brand in a category that is actively distrusted,” said Credit 24 head of sales & marketing Tiffany Nguyen.
“It was a tough challenge, but one they've risen to with a campaign that pokes some light-hearted fun at the consumer lending industry, while also leaning into Credit24's core mission of being simple, honest and transparent', focused on helping Australian customers in times of need and removing unnecessary barriers.”
The campaign is the first work to be delivered as part of DDB Sydney's new collaboration with Credit24.
“This slightly bonkers campaign shows that where other lenders rely on obfuscation and gimmicks to lure you in, Credit 24 is about simplicity and transparency,” said DDB Sydney chief creative officer Matt Chandler.
“We had a lot of fun making this work with our brilliant new clients, it's a platform we hope will grow over time and establish the brand as a more trustworthy alternative”
CREDITS
Client: Credit24
Creative Agency: DDB Sydney
Media Agency: Audience Group
Production Company: MOFA
Director: Nick Kelly
Post Production: The Editors
Music & Sound House: Rumble Studios
