Continental is targeting a new generation of food-obsessives and #foodporn Instagrammers.
Continental has launched a new global campaign 'Love at First Taste', which pairs singles together through their tastebuds.
The campaign, by Mullen Lowe London, celebrates people’s shared love of food and encourages diversity around flavour preferences and is extension of a global strategy that has been adopted by the brand in recent months using the line Love at First Taste.
Singles are matched by their favourite food flavours and are made to feed each other.
One girl says: “You can just ram it straight in my mouth.”
Another says: “Just put it in."
One man makes a girl suck his finger.
This campaign is part of a wider drive to develop a more contemporary approach to communicate with Continental's consumers and sees the launch of a new brand evolution.
Client Name: Continental, Unilever
Campaign Name: Love At First Taste
Agency: Mullen Lowe
Global Creative Director: Tom Hudson
Managing Partner, Strategy: Rebecca Morgan
Global Business Director: Richard Ellis
Senior Art Director: Bryan Carroll
Senior Copywriter: Aroon Mukhey
Executive Creative Director: Margaret Keene
Chief Creative Officer: Mark Wenneker
Global Account Manager: Izzy Falcon
Agency Producer: Nicholas Kurs
Proudction Assistant: Camille Hanish-Oakes
Jenny Barthe: Strategist
Local agency: Media and PR
Media Agency: PHD
PR Agency: Liquid Ideas
TVC "Love At First Taste"
Director: Tatia Pilieva
Production Company: Pulse Films
Production Company Producer: Neil Andrews
Director of Photography: Andre Lascaris
Editor: Garret Price
Music: Joel P. West
Post Production: Framestore
Audio Post Production - Nathan Dubin at Margarit Mix