Unilever-owned brand Continental has moved its creative business from DDB Sydney to Lowe Sydney without a pitch.
Lowe Sydney will take over the account immediately and will be working across a fully integrated account, including digital work. The first creative work will be revealed within the next three months.
Continental manufacture meal creations and soup products, including the Cup-a-Soup brand.
Lowe chief executive Stephen Pearson said: "Unilever is planning very aggressive growth for Continental in Australia. We're honoured to be appointed to help create that growth.
"It's an important piece of business, it's an important brand for Unilever and we're thrilled."
DDB Sydney group managing director Chris Brown said: “We have enjoyed a strong and successful local partnership with the team at Continental for seven years, during this time we have been involved in transforming the brand and returning it to growth. It’s disappointing that we will no longer be working with the team at Continental, however we accept that these decisions are part and parcel of working with global clients and we wish them all the very best moving forward.”
Unilever brand development director of Savoury and Hot Tea, Ferry Kamp, said: “I’d like to recognise and thank DDB for all their work on Continental. They have been an important partner for the past seven years and have helped us reenergise the brand and deliver a strong business performance.”
Lowe Worldwide has held the global account for Continental, also known as Knorr in other markets, since 2008.
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