Continental's 'Seasoning Sensations' via Bastion Creative

29 July 2022

Creative Agency: Bastion Creative

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Bringing to life the power of aroma to evoke the desire to taste.

Unilever’s flagship brand Continental has introduced a new brand platform for its soups, stocks, and seasonings ranges, developed by Bastion Creative.

The platform is being launched with a campaign called, ' Seasoning Sensations' ready for the brands gourmet seasonings range, Continental Sensations.

The brand and creative platform are centred on an insight into the primacy of aroma over other senses in driving appetite appeal and food enjoyment.

The campaign brings to life the power of aroma to evoke the desire to taste underlined by a new positioning line: “Smell the delicious”.

Bastion creative managing partner, Ana Lynch said: "The need was to identify an insight into how all products under the brand play a role in enhancing food enjoyment at home. The insight into the hierarchy of senses and the role aroma plays was the key to that."

Brand manager – Foods at Continental, Amanda Russo, said: “We’re really excited about this campaign. It performed exceptionally well in pretesting - an outstanding result, that is one of our best to date."

"Consumer’s love its uniqueness and sense of fun, and the results suggest it will be a strong and differentiated platform to build the Continental brand in a crowded market."

The campaign launched this month and will run for four months across TV, digital and print.


Client: Unilever 

Brand Manager - Foods: Carmen Younis 

Brand Manager - Foods: Amanda Russo 


Agency: Bastion Creative 

Managing Partner: Ana Lynch 

Group Account Director: Caz O’Neil 

Art Director: Mark Cole 

Senior Copywriter: Mike Guegun 

Executive Producer: Stephanie Ceccaldi 

 Production Company: TIPC 

Director: Jean Danoy


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