Bringing to life the power of aroma to evoke the desire to taste.
Unilever’s flagship brand Continental has introduced a new brand platform for its soups, stocks, and seasonings ranges, developed by Bastion Creative.
The platform is being launched with a campaign called, ' Seasoning Sensations' ready for the brands gourmet seasonings range, Continental Sensations.
The brand and creative platform are centred on an insight into the primacy of aroma over other senses in driving appetite appeal and food enjoyment.
The campaign brings to life the power of aroma to evoke the desire to taste underlined by a new positioning line: “Smell the delicious”.
Bastion creative managing partner, Ana Lynch said: "The need was to identify an insight into how all products under the brand play a role in enhancing food enjoyment at home. The insight into the hierarchy of senses and the role aroma plays was the key to that."
Brand manager – Foods at Continental, Amanda Russo, said: “We’re really excited about this campaign. It performed exceptionally well in pretesting - an outstanding result, that is one of our best to date."
"Consumer’s love its uniqueness and sense of fun, and the results suggest it will be a strong and differentiated platform to build the Continental brand in a crowded market."
The campaign launched this month and will run for four months across TV, digital and print.
Brand Manager - Foods: Carmen Younis
Brand Manager - Foods: Amanda Russo
Agency: Bastion Creative
Managing Partner: Ana Lynch
Group Account Director: Caz O’Neil
Art Director: Mark Cole
Senior Copywriter: Mike Guegun
Executive Producer: Stephanie Ceccaldi
Production Company: TIPC
Director: Jean Danoy