Partnering with Good Shepherd, a leader in financial inclusion products and services.
CommBank Next Chapter Commitment, a commitment to help end financial abuse, has been launched as an integrated campaign via M&C Saatchi.
Good Shepherd, a leader in financial inclusion products and services, has partnered with CommBank to create the Financial Independence Hub where people impacted by financial abuse will have access to a free specialist one-on-one financial coaching program to help them get back on their feet.
Financial abuse is when someone uses money and resources to gain power, and to control their partner or family member.
Mandie van der Merwe, Executive Creative Director, M&C Saatchi Sydney: “CommBank has systems in place to help you recover from financial abuse, but people weren’t aware of this.
"The focus of the Next Chapter Commitment is to illuminate to all Australians about this support, regardless of who they bank with, and also bring to light this hidden epidemic of financial abuse.
"It is inspiring to be working with a client that has made such a firm and ongoing commitment to address this huge societal issue."
Isabella Manfredi, former frontwoman of Australian band The Preatures, has lent her voice to the Next Chapter Commitment, as a reminder that recovery is possible and that help is out there.
“Knowing first-hand how important it is to control your own finances and financial ambitions, I'm happy to lend my voice to CommBank’s Next Chapter Commitment. I hope this will bring attention to the help & solutions available for those who need it.” says Manfredi.
Up to 5 million CommBank customers will be invited to support the Next Chapter Commitment, joining the bank to help end financial abuse.
CommBank’s social channels will be used to educate the public about financial abuse - giving the next generation the tools and information to help prevent it.
Credits
CommBank:
Monique Macleod - Group Executive of Marketing and Corporate Affairs
Dianne Everett - General Manager, Brand, Sponsorship & Social
James Peereboom - Executive Manager, Brand Communications
Caroline Millar - Senior Marketing Manager, Brand Communications
Kate Patterson - Marketing Manager, Brand Communications
M&C Saatchi Group AUNZ:
Cam Blackley - Chief Creative Officer
Mandie van der Merwe - Executive Creative Director
Avish Gordhan - Executive Creative Director
Bec Matlioski - Senior Copywriter
Tristan Cornelius - Senior Art Director
Catherine Mellon - Group Strategy Lead
Amanda Quested - Managing Partner
Kyle Abshoff - Group Account Director
Tori Davis - Senior Account Director
Jemma Stevens - Account Executive
Lill Schroeder - Senior Broadcast Producer
Rachel Strobridge - Lead Project Director
Giovanna Javelosa - Integrated Producer
Essence Global:
Pat Crowley - CEO
Ewan Mitchell - Client Partner
Ola Kaczmarek - Planning Director
Eliza De Mesa - Amplification & Trading Director
Elizabeth Fuhr - Digital Manager
Production:
Film Production: Scoundrel
Stills & Social production: Dick Sweeney - Louis & Co
Post Production - Offline: Adam Wills
Post Production - Online: Heckler
Music & Sound: Song Zu
VO talent: Isabella Manfredi, Level Two (Image Isabella Manfredi: Maclay Heriot photographer)
