Campaign promotes industry super role in rebooting the economy

2 July 2020

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The public awareness campaign was produced by The Shannon Company.

Australians with industry super funds will drive the country’s economic recovery from COVID-19 by investing almost $20 billion in a three year development pipeline, creating more than 200,000 jobs and boosting member returns.

The projects including new commercial construction, redevelopments, public infrastructure upgrades and making assets more energy efficient, feature in a public awareness campaign produced by The Shannon Company and fronted by Industry Super Australia (ISA) chair Greg Combet.

The Shannon Company managing director Ian Forsyth says production of the national campaign to run across broadcast TV, digital and catch-up TV, online and social media, was particularly challenging given COVID-19 related restrictions.

“The shoot was done in Sydney with numbers kept to the minimum, so we also had a team in Melbourne following progress and providing real time feedback through live streaming,” Forsyth says.

“During the COVID period we’ve undertaken a range of content shoots and really honed our skills in working remotely. We’ve all learnt some valuable lessons about doing things in a streamlined manner and they’ll hold us and our clients in even better stead when we get through these COVID times.

“The campaign we’ve created in collaboration with ISA should give all of us confidence that industry funds are helping get member balances and the economy growing again, just like they were in the recovery from the Global Financial Crisis more than a decade ago.”

Client: Industry Super Australia
Alana Burnside, Director of Marketing
Bronwyn Hooton, Senior Manager, Brand & Marketing

Creative: The Shannon Company
Stuart Nightingale, Creative Director
James Shannon, Editor
David Dumas, Group Business Director

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