Calvin Klein Fall '19 #MYCALVINS IRL campaign features all-star cast

14 August 2019

Advertiser: Calvin Klein

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Naomi Campbell, Bella Hadid, Jacob Elordi, Diplo and more star in the iconic brand's latest underwear campaign.

Calvin Klein has released its Fall '19 underwear campaign featuring a stellar line up which includes homegrown Netflix star Jacob Elordi.

The campaign features a cast of "bold" personalities whose vulnerability and confidence expose a new, spirited idea of sexy.

Supermodel Naomi Campbell, DJ and producer Diplo, actor Jacob Elordi, NFL star Odell Beckham, Jr., model Matthew Noszka and musicians Beth Ditto and Lay Zhang star in their first Calvin Klein campaign alongside actress Jelly Lin, supermodel Bella Hadid and model Cara Taylor.

The #MYCALVINS IRL campaign brings a unique point of view on sexy by capturing both the posed and stripped-back sides.

In a series of videos by Bardia Zeinali and still images by Daniel Jackson, the campaign brings to life the "playful and pure" perspective of sexy; one that encourages self-expression and underscores the idea that sexy is a state of mind.

The Fall 2019 campaign highlights the brand’s new underwear offerings including: Neon, 1981 Bold, across both men’s and women’s categories, and Liquid Touch, in the women’s tailored bra category.

A continuation of the #MYCALVINS movement, the campaign will embrace a video first approach and will be supported by digital, social, and high-impact outdoor locations.

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