NAB backs Australians with home ownership dreams

13 August 2019

Advertiser: National Australia Bank
Creative Agency: Clemenger BBDO (Melbourne)

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The latest installment of the This is the Story of Progress campaign showcases the bank's flexible home lending offerings.

NAB is showcasing its flexible range of home lending offerings in the latest installment of This is the Story of Progress campaign.

Rolling out nationally across TV, radio, digital and social, the creative project highlights the banks commitment to being there for customers throughout their lifetime.

NAB’s director of home owner marketing Sheena Sudra says progress means different things to customers and that’s what This is the Story of Progress is all about.

“At NAB, we proudly lend $4 billion every month to home loan customers whether that is to purchase, update or renovate," Sudra says.

“We also regularly check in with our customers to help them get the most of their property, offer flexible repayment options and provide on the road banking support through our experienced mobile bankers.

“For first home buyers, we’re making it easier than ever before to save through the My Goals feature within our NAB app.”

Clemenger BBDO executive creative director, Richard Williams says this campaign reminds Australians that as we move through life, the most important things, whether that be travelling or growing a family, are always about more than money.

“This is the Story of Progress first launched in July with a new brand-led message, followed by business-specific creatives highlighting NAB as Australia’s biggest business bank,” Williams says.

“We are now featuring the home loan offering and look forward to rolling out further iterations of the campaign in the coming weeks.”


Creative Agency: Clemenger BBDO

Production Company, Homeowner & Everyday Banking: Photoplay Film
Home Owner & Everyday Banking Broadcast Director: Daniel de Viciola
Home Owner, Social Director: Jasmin Tarasin
Photographer: John Feely / Photoplay Photography

Everyday Banking, Social Production Company: Flare
Everyday Banking, Social Director: Hamish MacGregor

Client: NAB
Chief Marketing Officer: Suzana Ristevski
DIrector, Home Owner Marketing: Sheena Sudra
Director, Emerging Marketing: Rob Lee
Senior Consultant, Campaign Management: Ben Rawson
Senior Consultant, Campaign Management: Katherine Venus
Consultant, Creative & Content: Johannes Samson
Senior Consultant, Creative and Content: Amelia Havlik
Senior Consultant, Creative and Content: Lucy Ryan
Senior Consultant, Media Personalisation: Rowena Crawford
Senior Consultant, Media Personalisation: Christoff Botha
Senior Consultant, Group Brand Identity: Chris Stamellos
Consultant, Brand Identity: Nyaradzayi Masanga
Head of Creative & Content: Cetty Verga
Head of Creative & Content: Simon O’Connor

Media Agency: Mindshare

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