Cadbury drops giant Easter eggs into the Loch Ness

8 March 2016

Advertiser: Cadbury

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Cadbury has given Nessie a nod, dropping three large eggs into the Loch Ness.

Cadbury’s Easter egg campaign has kicked off with a creative approach; three eggs making it look like the Loch Ness Monster has finally come to the surface.

The stunt was created by Carat media agency and forms part of a wider Cadbury Easter campaign that aims to make the brand synonymous with Easter, while also building on its heritage in Easter egg hunts and its 15 year-long partnership with The National Trust.

The eggs, which are around the height of a double-decker bus, have been slowly rising from the water in a throwback to old images of the mysterious underwater monster.

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