Dairy Milk and Oreo become the best of friends in a new campaign by Saatchi & Saatchi.
Cadbury is promoting its new product, Cadbury Dairy Milk Oreo, with a new online animated campaign which celebrates the friendship between a square of chocolate and an Oreo cookie.
The pair set off on adventures together, from going to the football to climbing the Sydney Harbour Bridge.
Images from the animated video will be repurposed for outdoor and placed in contextual locations that link with the artwork.
The campaign will be extended through a media partnership with Buzzfeed and through PR.