Featuring a glamorous group of space-tourists.
Budget Direct has launched its next iteration of its ‘Insurance Solved’ platform in a campaign via 303.
‘Splashdown’ is a satirical look at celebrity culture, portraying a glamorous group of space-tourists, and their hapless re-entry that crashes a suburban pool party.
Amidst the selfies and comedic chaos, beloved super sleuths Sarge and his team, reassure the concerned homeowners that Budget Direct’s award-winning insurance has them covered.
Budget Direct chief growth officer Jonathan Kerr commented on the strategy to celebrate the brand’s significant milestone achievement and broaden audience engagement.
“Our goal with ‘Splashdown’ is to better engage with more Australians, bringing our Insurance Solved proposition to life for them, in more engaging and innovative ways,” said Kerr.
“That means highlighting our incredible 10-year run as Money Magazine's Insurer of the Year, our commitment to outstanding service and support, and the real value we deliver.
“We also wanted to extend the campaign's reach into the social media world and engage with those audiences in an impactful and entertaining way.
“We thought recent celebrity space missions were such an iconic cultural flashpoint that was perfect to have some fun with.
“Finding the right cast to lean into the joke was key and collaborating with Nikki Osborne has really brought the idea to life. Her quirky humour and ability to laugh at herself has captured the campaign's satirical tone, and brought her 500,000+ followers along for the ride."
The ‘Splashdown’ campaign is rolling out across cinema, BVOD, SVOD, social and OOH.
303 chief creative officer Bart Pawlak said that Budget Direct has always been at the forefront of popular culture and the playful nod to space travel as the latest must-have celebrity flex is no exception.
“Budget Direct’s commitment to culturally engaging campaigns has seen it emerge as one of the country’s most recognised brand platforms,” said Pawlak.
“We’ve loved partnering with the team over the long-term to find new and unique ways to build on that brand equity.
“It’s one of the many reasons the effectiveness award-winning Insurance Solved platform continues to drive such outstanding results.”
Credits:
Budget Direct
Jonathan Kerr | Chief Growth Officer
Andrea Peters | Associate Director Marketing, Media & Acquisition
Warren Marsh | General Manager Brand, Media Sponsorships & PR
Jess McGown | Head of Brand, Sponsorships & PR
Darren McStay | Brand Manager
Gabriela Cook | Brand Coordinator
Catherine Harty | Senior Product Marketing Manager, Home
Tara Hudson | Senior Product Marketing Manager, Car
303 Sydney
Joanna Gray | Chief Executive Officer
Bart Pawlak | Chief Creative Officer
Jody Elston | Chief Strategy Officer
Adam Whitehead | Creative Director
Ben Glasson | Client Services Director
Skye Lanser | Head of Production
Production Partners
Good Oil | Production Company
Hamish Rothwell | Director
Tracey-Lee Permall | Producer
Sam Long | Executive Producer
Crighton Bone | DOP
ARC | Edit House
Lucas Baynes | Editor
Sally Quade | Edit Producer
Blockhead VFX | Post Production
Nigel Mortimer | VFX Supervisor
Libby Behrens | Post Executive Producer
Sonar Music | Original Music & Sound Post
Hello Social | Social Media Campaign
Matt Baker, LOUIS & CO | Stills Photographer
