Budget Direct's ‘Loch Mess Monster’ via 303 MullenLowe

15 January 2024

Creative Agency: 303 MullenLowe

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A seemingly typical Australian pool cleaner coming to life via lightning strike.

Budget Direct has launched new work via 303 MullenLowe, Loch Mess Monster, where a pool cleaner turns monster.

In keeping with the tongue-in-cheek cinematic style that the agency is known for, Loch Mess Monster tells the story of a seemingly typical Australian pool cleaner coming to life via lightning strike, and wreaking havoc on a family home, with longstanding insurance sleuths Sarge, Jacs and Chief once again coming to the rescue.

It is the second in Budget Direct’s latest series; in September, it launched ‘Rise of the Machines’ which starred malicious e-bikes and e-scooters turning on an unsuspecting motorist. 

303 MullenLowe group business director Ben Glasson says 2024 marks a decade of partnership between 303 MullenLowe and Budget Direct.

"And six years since we introduced Sarge and the ‘Insurance Solved’ platform to Australia. We’re proud of the ever-increasing brand recognition the campaign contributes to, not to mention the engagement each new instalment generates," he says.

The campaign will run on TV, cinema, online, radio and OOH nationally.   




Budget Direct  

Chief Growth Officer, Growth Ops - Jonathan KerrGeneral Manager, Marketing and Communications, Growth Ops - Warren MarshSenior Marketing Manager, Marketing, Media & Acquisition, Growth Ops - Katie Lansdale

303 MullenLoweChief Creative Officer - Bart PawlakCreative Director - Adam WhiteheadAssociate Creative Director – Nick SellarsAssociate Creative Director – Katie MooreManaging Director - Joanna GrayGroup Business Director - Ben GlassonChief Strategy Officer – Jody ElstonExecutive Broadcast Producer – Rachel Devine

Production PartnersProduction Company - Good Oil FilmsDirector – Hamish RothwellDOP – Crighton BoneExecutive Producer - Sam LongProducer – Catherine WarnerEditor - Lucas BaynesPost Production – Blockhead VFXVFX Supervisor – Nigel MortimerVFX Producer – Charlotte PlowmanMusic and Sound Company - Sonar MusicOriginal Composition - Matteo ZingalesProducer – Haylee PoppiSound Designer - Timothy BridgeStills Photographer – Matt Baker, LOUIS & CO  

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